“Musical cruises are an event destination. They have accommodation on site in a beautiful setting. They have excursions with artists. And, of course, there is a sense of community. So we’re taking all of that and making it landlocked, near the Atlanta metropolitan center.
As for the music of Lost Art, Ethridge calls it “high-energy Americana,” a wide-ranging genre that draws inspiration from American roots music styles.
“The great thing about Americana is that it’s this big umbrella, with so many different influences, from rock to country to gospel to blues to folk and all of that together,” he said. he declares. “There is diversity in sound, but there is always a common thread running through it.”
The festival also caters to “the 30+ crowd,” Ethridge noted, aimed at people who still love live music but want it served in the right setting with the right amenities.
For Lost Art, it was Foxhall, an outdoor-focused resort on 1,100 acres centered on what Ethridge describes as “a beautiful bend in the Chattahoochee River.” The property includes one-, two-, three-, and four-bedroom villas, a new clubhouse, and an infinity pool that overlooks a large lake, where you can kayak, canoe, or paddleboard.
General admission and VIP tickets range from $20 to $155 plus fees, and there are reasonably priced RV campsites, as well as shuttle service from Atlanta or Douglasville to the site. But renting a villa is not cheap. Platinum VIP tickets, which include on-site accommodation and Friday and Saturday passes, range from $1,469 for two to $5,306 for eight people.
“We wanted to have ticket prices for all types of fans,” Ethridge said. “To attend the Friday launch show, it’s $20, on Saturday it’s $50 for six artists. But for people who want to stay two nights and be able to walk five minutes to the stage and back, we offer the restaurants, tennis courts, and all the other amenities. Last year, most of the people who stayed there were from outside the Atlanta area.
Another big draw is the Inner Circle Experiences, with a separate ticket giving fans a chance to hang out with some of the artists, and maybe even be treated to an intimate performance. Among this year’s experiences are Fishin’ with Durand Jones and The Indications, the Rayland Baxter ATV and Hayride, and the Lone Bellow BBQ and Wild Heaven Beer Pairing.
“Experiments are releases shared by a small number of fans,” Ethridge said. “We seek to break down this wall between fans and artists. They take place before the festival gates open, and they are all within walking distance of the festival entrance.
“Last year, fans who took the ATV and Hayride stopped right across the Chattahoochee River, where War and Treaty did a 20-minute a cappella set. This kind of thing is something that we work very hard to put in place for the fans. It’s something you can only get at Lost Art.
Lost Art Music Festival, with Aaron Lee Tasjan, Durand Jones & The Indications, Rayland Baxter, the Lone Bellow
June 17-18. $25.07 to $166.82. Foxhall Resort, 8000 Caps Ferry Road, Douglasville. lostartmusicfest.com.