(NEXSTAR) – In 2020, Lego saw its sales increase by more than 20% compared to 2019, with revenues for the year reaching 43.7 billion Danish kroner, which is equivalent to around $ 6.99 billion . These kits could end up offering more than just entertainment for some.
A new study in Moscow has found that abandoned Lego sets may be worth more than stocks, bonds, gold, and other traditional investments like art. Researchers looked at the prices of more than 2,300 Lego sets from 1987 to 2015 and found that they appreciated by about 11% each year, outperforming “traditional” investments.
Two or three years after a Lego set was retired, researchers found that aftermarket prices usually start to rise. Small kits and extra large ones have a higher price tag than medium size kits. According to the researchers, this is due to small sets containing more unique pieces or figures. For larger kits, less is produced, making them harder to find.
The study, published in Research in International Business and Finance newspaper, also found that Lego kits dedicated to famous buildings, movies or vacations tend to be the most popular. Lego sets released in limited editions or available at promotional events also tended to increase in value due to their rarity.
Researchers have found that some of the more expensive Lego sets include those from the Star Wars series – the Millennium Falcon, Death Star II, and Imperial Star Destroyer. Another, Cafe Corner, recorded a 2230% return between its release in 2007 and 2015.
“LEGO investors generate high returns by reselling particularly rare unpackaged sets that were produced in limited editions or long ago. Sets produced 20-30 years ago make LEGO fans nostalgic, and the prices for them are skyrocketing. But despite the high profitability of LEGO sets in the aftermarket in general, not all sets are equally successful, and it takes a true LEGO fan to sort through the nuances of the market and see the potential for investing in one. particular set, ”Victoria Dobrynskaya, one of the researchers, said.
The researchers add that while Lego sets can be very profitable, the investment is only worth it in the long run and can be expensive due to delivery and storage.
If you haven’t racked up sets on Legos sets, you’re not out of the game for making money with your old toys. Some of your other childhood favorites might be of value in the collectibles market.
“For a toy to be collectable and to have secondary market value, there has to be an emotional attachment to it. It brings up a memory, ”Toy Hunter toy expert Jordan Hembrough told Nexstar. He recommends checking out your attic or old toy bin – old figures are growing in popularity, and toys from decades ago are once again precious.