Barcelona have auctioned off a digital artwork of an iconic Johan Cruyff goal for $693,000 as they seek new revenue to pull themselves out of massive debt, the Spanish club have said.
Barcelona said the auction held by Sotheby’s in New York for the club’s first NFT, or non-fungible token, closed at $550,000 on Friday. The auctioneer’s fees raised the final sale price to $693,000.
The artwork depicts Cruyff’s memorable goal in 1973, when the Dutch great soared through the air with his leg outstretched to score. In the image, Cruyff appears to be dipped in gold. The NFT is called ‘In a Way, Immortal’, inspired by a quote from Cruyff, who left his mark as a player and manager at Barcelona.
Barcelona have been looking for new forms of revenue as they struggle to pay off 1 billion euros ($1 billion) in debt. This has included the sale of Camp Nou naming rights to audio streaming service Spotify and the recent sale of 25% of its 25-year Spanish league television rights.
An NFT is a one-of-a-kind digital image that cannot be copied. There is a burgeoning market for collectors and artists interested in this form of digital art.
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